“If this doesn’t work to build sales momentum, however, I’m not sure where else Nokia can find new Lumia opportunities going forward. And in many respects, that’s a shame because the Lumias are a solid line of smartphones that are plagued more by their timing than their actual features and functions.”
Nokia(s nok) introduced two new smartphones on Wednesday, the Lumia 620 and Lumia 920T. These represent the opposite ends of the spectrum when it comes to handsets: The low-end 620 carries an unsubsidized $249 price tag while the 920T will retail at more than $700 minus any carrier subsidies. Yet, both together represent what may be Nokia’s best chance to gain market share on its peers.
The budget-priced Lumia 620 is aimed at the first-time smartphone buyer and perhaps that’s a good audience to target. Most who have a smartphone have already invested in either iOS or Android apps for their phone, making it a barrier to switch. Some surely will give up their iPhone(s aapl) or Android(s goog) for a Windows Phone(s msft), but so far, relatively few have based on market share and sales figures.
Consider a feature phone owner that hasn’t bought apps tied a…
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Paradigm Shift 